![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![Adidas is reviewing its partnership with Kanye West after 'White Lives Matter' incident | CNN Business Adidas is reviewing its partnership with Kanye West after 'White Lives Matter' incident | CNN Business](https://media.cnn.com/api/v1/images/stellar/prod/221007125334-adidas-kanye-west.jpg?c=16x9&q=h_720,w_1280,c_fill)
Adidas is reviewing its partnership with Kanye West after 'White Lives Matter' incident | CNN Business
![adidas - Creating the future for London; adidas re-imagines the retail experience with new Oxford Street flagship store adidas - Creating the future for London; adidas re-imagines the retail experience with new Oxford Street flagship store](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/0a/d7/0ad7b453-2817-4715-85ce-fe80a71d81f0/adidas_ldn_flagship_store_-_1st_floor.jpg__800x900_q85_crop-smart_subsampling-2.jpg)
adidas - Creating the future for London; adidas re-imagines the retail experience with new Oxford Street flagship store
![HYPEBEAST on Twitter: "#adidas has announced that it will be investing $120 Million USD to the Black community, specifically the fight for racial justice and change for Black people, and demonstrate accountability. HYPEBEAST on Twitter: "#adidas has announced that it will be investing $120 Million USD to the Black community, specifically the fight for racial justice and change for Black people, and demonstrate accountability.](https://pbs.twimg.com/media/EaLYDZsX0AApZ7N.jpg)